Triangular
Orientations
Strategic guidelines
Creative Strategy – Approach to Resonance
The publicist has to put himself in the place of the students of the E³UDRES² Alliance interested in promoting sustainable environments and participating in innovative projects. Therefore, we will create situations that are remembered as positive images, associated with EUDRES, in the mind of the consumer.
Benefit – Access to a network of partners and experts
The promise to be explored in the campaign will be a benefit, the access to a network of partners and experts. By highlighting this benefit that comes from participating in an I Living Lab, we will arouse the curiosity of students to learn more about this EUDRES activity.
Promise
Campaign Tone
Playful, relatable to students, captivating and creative, yet informative.