Triangular
Brand Identity
Global Challenges
Research
Sustainability
Innovation
Drivers of Change
VISION AND MISSION
The E³UDRES² Alliance is exemplary as an engaged and entrepreneurial European university that responds to the social, environmental, and economic challenges of the 21st century and is committed to sustainable development goals. It acts as a living laboratory for the society of the future in progressive European regions and connects research, innovation, education and service to the community.
RESEARCH AT E³UDRES²
LOGO
Logo Usage
The logo serves as:
• Identification of the brand
• Recognition for (potential) stakeholders
The logo reflects the corporate culture in all its facets. The colorful design symbolizes the diverse approach of the European University to the topic of education and collaboration. The eye-catching colors combined with a minimalist, sans serif font represent the modern charisma of the European University.
The logo can be placed on a white background or a restful background with subtle, light colors. When the logo is placed on a dark background the logo in white colour must be used.
VISUAL IDENTITY
The brand is young, lively but above all collaborative and "close". Close to the students, close to the partner universities and one step closer to a collaborative Europe. This collaborative mindset should also be reflected in the key visual. Organic lines are placed on the website and various print products to ease the composition.
Lettering
Colours
Typography in Web & Print
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Heading (H1) Poppins Semibold
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Heading (H2) Masqualero Bold
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Heading (H2) PT Serif Bold
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Paragraph Poppins Light
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"E3UDRES2 Purple" represents the main color of the brand.
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The colors "E3UDRES2 yellow", "E3UDRES2 turquoise" and "E3UDRES2 pink" are used in equal parts.
#940049
Purple
#24cad7
Turquoise
# fdd200
Yellow
#fcb8c5
Pink
Key Visual & Imagery
The imagery is characterized by a bright, friendly look and feel and likeable motifs. The focus of the imagery is on the collaboration between the students and the universities. Authentic images of the students at work can be supplemented with photographs that use a large, single-color background. Images that stand alone can be cropped in an asymmetrical way to create a more creative look and feel.
