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Contextualization

Theme: LACK OF INFORMATION AND KNOWLEDGE ABOUT WHAT IS AN I LIVING LAB
I Living Labs Values
 

- Innovation 

- Committing to society 

- Co-Ideation & Co-Creation 

- Exploration 

- Experimentation 

- Evolution 

Brand Identity
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The brand EUDRES is young, lively but above all collaborative and "close". Close to the students, close to the partner universities and one step closer to a collaborative Europe.

INFORMAL 

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Positioning
The positioning of E³UDRES² is based on a participatory and collaborative approach that involves a wide range of actors, including local and regional governments, businesses, civil society organizations, and citizens. The initiative seeks to attract students, researchers, and stakeholders to collaborate and co-create innovative solutions for sustainable regional challenges, using the "Living Lab" approach. We can conclude that EUDRES is an institution that positions itself through an attribute.
Advertising Goals
The marketing goals of E³UDRES² I Living Lab have the main focus on promoting sustainable regional development. Some avertising goals for E³UDRES² I Living Lab include: 

  • ​Increase awareness about the I Living Lab among students in the sustainable development community; 

  • Highlight the capabilities of the I Living Lab for testing and developing sustainable solutions through workshops and mentorship to support the development of new ideas and solutions; 

 

Target
The target audience of the I Living Lab of E³UDRES² includes researchers, entrepreneurs, students, and organizations who are interested in developing and testing sustainable solutions in the areas of energy, eco-materials, and health. The I Living Lab also targets local communities and stakeholders who are looking for innovative solutions to promote sustainable development and improve their quality of life. 

Therefore, our campaign's targets are all the students part of the E³UDRES² Alliance who are interested in promoting sustainable environments and taking part in innovative projects. These students should be curious and adventurous individuals. 

 

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