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This page presents the aspects that guide the development of the advertising campaign.

Contextualization

Problem, Values, EUDRES Brand Personality, Positioning, Advertising Goals, Target

Orientations

Strategic guidelines, Promise,  Campaign Tone

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Beatriz Ribeiro

Catarina Antunes

Mariana Peixinho

Site developed for the discipline "Advertising Creativity" of the 2nd year of the degree in Marketing at the Escola Superior de Ciências Empresariais of the Polytechnic Institute of Setúbal - Not an official EUDRES website

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